Dlight jobs1/10/2023 ![]() Zocdoc anticipates users’ concerns and addresses them in context-for example, by providing user reviews, a map, and doctors’ availability for a next appointment. Its friendly graphic design-in contrast to what users would typically associate with the serious, somber field of medicine-invites users in, while still conveying professionalism. Similar to TurboTax, Zocdoc brings the experience to the user’s level by using familiar, human language and providing an appropriate amount of hand-holding. Zocdoc has modernized this experience with its stellar user experience. We anticipate scheduling hassles, long waits, confusing insurance questions, and anxiety about finding a doctor who even does what we need. ZocdocĪnother experience that we’d rather avoid is scheduling medical appointments. All these design tactics reduce cognitive overload and build up user competence, resulting in a positive and delightful user experience. It uses progressive disclosure and intuitive navigation to chunk the experience into manageable sections. It gives users confidence in their selections by indicating the most typical responses. It protects users from the complex calculations that happen behind the scenes. TurboTax translates intimidating jargon into approachable, plain language. But TurboTax has harnessed the power of design to build delight into this detestable chore. Plus, of course, there’s our fear of an audit and other negative repercussions if we make a mistake. We expect to have to deal with long, complex forms and terminology that only Certified Public Accountants (CPAs) can comprehend. TurboTaxĪpril 15th is hardly an American holiday-it’s a day we dread. I drew inspiration from companies who successfully delight users while addressing these concerns: TurboTax and Zocdoc. Next, I identified some analogous experiences that involve similar frustrations and tasks that users would prefer to avoid: completing tax forms and filling out medical paperwork. I’ll also describe how our team drew inspiration from UX leaders TurboTax and Zocdoc and outline how my team used our definition of delight to guide design. In this article, I’ll provide a case study about defining delight in the context of a banking Web site. As the creators of sites, apps, and experiences, it is our job to design each chat interaction so we get it right. But there are instances where live chat can delight the user. ![]() Have you ever been bombarded with a live-chat pop-up box the instant you’ve landed on a new page? This is the modern version of Clippy, the not-so-helpful Microsoft Office paper clip. ![]() Live chat functionality can seem helpful or intrusive depending on the mindset of the user at the moment in which the interaction occurs. One case in point is how we incorporate live chat in a user experience. But delight means different things in different contexts. The unfortunate result is that some people narrowly associate delight with the fun and the flashy because this is the word’s prevalent association. It’s fun to write about the delight that Disney builds into the visitor’s experience of their parks! It’s much less fun to write about the delight of in-context prompts that help users move competently through a form. This stems partially from the abundance of delight-focused articles that feature fun and flashy ideas. I’ve often seen people treat delight as a one-dimensional idea. I simply want the people who use this term-especially those new to the profession of User Experience-to put more thought into its nuances. To be clear, I am not arguing against the validity of this statement. You’ve no doubt heard that effective design should delight users. There is one term that I want to see UX professionals debate and dissect further: delight. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |